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Articles And Press Releases
Important Adjuncts to Company
Promotions and Marketing
Articles and Press Releases can be
created for almost everything related to your company and it's
products. These can be published as well as added to your Web Site.
They not only serve to get your announcements presented but add to the
credibility and confidence people will have in your company and it's
products and services.
We can assist or totally complete
any Press Release for your company - from writing the copy, placing it
in Newspapers and adding the Releases to your Web Site.
With increasing reliance being
placed on the Web as a marketing communications medium, it is vital
that every effective method of brand building and traffic generation
is fully used in order to maintain competitive advantage.
Online PR is concerned with
promoting your site 'in context' within third-party content exposed to
your target audience. Its purpose is to legitimize your business in
the minds of potential customers; to educate the marketplace about
your products and services; and to project an image of market
leadership and long-term sustainability.
It also has an important role to
play in supporting search engine positioning activity by increasing
the number of relevant incoming links a site receives.
Particularly when compared to banner
advertising, Online PR has a number of key advantages:
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New editorial content is always in
great demand. |
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Editorial content is generally
regarded as 'trustworthy'. |
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Association with editorial content
implies 'endorsement'. |
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Higher click-through (response)
rates. |
Depending on your objectives and
target audience, an Online PR campaign can include:
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Media research and planning.
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Market research and intelligence
gathering. |
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Authoring E-mail Press Releases
and Editorial Features. |
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Distribution to
Romanian/European/Global media contacts. |
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Media monitoring and reporting.
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Discussion Community monitoring
and participation
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Newsgroups |
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Discussion Forums |
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Mailing Lists |
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Viral marketing. |
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Online Events & Competitions
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Prices
Attachments are not permitted, and
releases are distributed as straight text with no special formatting.
For companies that issue regular
releases, we offer discounted rates on pre-paid volume orders.
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